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II Ποίησις
Domains

Where the formless
takes shape.

— To the formless, a shape. —

Business Domains × Core Strengths

Placecraft

4 Business Domains·Primary business areas
01

Entertainment Production

We plan and produce original entertainment that draws out the full power of a real place. Built is not finished: we stay on through operations, end-to-end, until attendance and revenue peak.

02

Japan to the WorldExport

We take Japan's finest cultural experiences to the world, through our own entertainment-industry network across the US, Korea, and the UK.

03

The World to JapanImport

The world's most advanced entertainment, brought to Japan. We co-create with world-class creators and handle localization for the Japanese market — introducing experiences found nowhere else.

04

Business Due DiligenceSpecialized in Visitor Attractions

Due diligence built for tourism, resort, retail, and entertainment facilities. We have operated venues ourselves — so we back you with real numbers, from demand forecasting and financing to post-M&A value creation.

For Every Door

What NYX can do

From experience planning and production to business support for visitor attractions, IP development, investment opportunities, and joint ventures, we bring together the expertise your business needs.

I

IP & Brand

01 For IP Holders Build deeper engagement with IP through LBE.

We introduce LBE as a new business channel within an IP’s production committee. Its world takes shape in attractions, permanent venues, limited-run exhibitions, and events. We connect revenue from the experience with merchandise sales to grow the audience and deepen fan engagement.

How we help

  • LBE integration into production committees
  • Permanent and limited-run experience design
  • Experience and merchandise revenue planning
  • Audience development and expansion plan
Discuss this challenge
02 For Brands Make the brand unforgettable through a distinctive experience.

We create a distinctive experience that embodies the brand, then plan the connections it creates: organic social sharing, PR coverage, campaign assets, and meetings with business and retail partners.

How we help

  • Brand experience concept
  • Social and PR activation
  • Photography and campaign content plan
  • Partner invitations and meeting spaces
Discuss this challenge
II

Facilities & Property

03 For Leisure Facilities Improve profitability, from strategy to on-site execution.

We help leisure facilities across business strategy, investment priorities, customer acquisition, and AI-assisted operational improvements. From short-cycle content development to attraction upgrades, we work through reinvestment decisions and on-site delivery to improve profitability.

How we help

  • Business strategy and investment priorities
  • Marketing and customer acquisition
  • AI-assisted operational improvements
  • Short-term programs and attraction development
  • Reinvestment planning and delivery
Discuss this challenge
04 For Commercial Facilities Revitalize the property with large-scale entertainment.

We introduce substantial permanent or limited-run entertainment that goes beyond conventional events. We plan for new audiences, visitor circulation, longer stays, and profitability across the property, including tenants, F&B, and retail.

How we help

  • Large-scale entertainment and zone concepts
  • Domestic and international content programming
  • New-audience and visitor circulation design
  • Property-wide revenue planning
Discuss this challenge
05 For Property Owners Turn underused property into the next destination.

Guided by the owner’s intent and the property’s conditions, we turn periods before demolition or occupancy into reasons to visit through performances, exhibitions, and other experiences. We assess use, operations, safety, and regulatory requirements to shape a feasible activation plan.

How we help

  • Interim-use strategy
  • Performance or exhibition plan
  • Feasibility requirements
  • Permanent-use concept
Discuss this challenge
06 For Developers Plan a commercial destination with the appeal of a theme park.

We plan the whole commercial development as a destination, incorporating entertainment zones from the earliest design stage. Our work covers content coordination with partners in Japan and abroad, guest experience design, launch, and operation of the entertainment area.

How we help

  • Property-wide entertainment concept
  • Entertainment zone and guest experience design
  • Domestic and international content coordination
  • Launch and entertainment area operations
Discuss this challenge
III

Tourism & Culture

07 For Municipalities & Tourism Operators Develop a destination that gives visitors more reasons to travel.

We reframe regional assets and develop new attractions and entertainment. By connecting experiences, F&B, and retail, we create destinations with stronger commercial value and stories worth sharing. Our support extends to identifying suitable grants and helping secure funding.

How we help

  • Regional asset strategy
  • Attraction and experience development
  • F&B and retail integration
  • Grant identification and funding support
Discuss this challenge
08 For Cultural Assets Create experiences that support both preservation and revenue.

With preservation requirements and venue conditions in view, we design new paid experiences for temples, historic buildings, museums, and cultural venues during evenings or after regular hours. We can also develop local stories into original works and IP while respecting their context.

How we help

  • Evening and after-hours program
  • Immersive exhibition
  • Story and IP development
  • Operating and expansion plan
Discuss this challenge
IV

Business & Investment

09 For Companies Exploring LBE Create investment opportunities and build joint ventures.

We develop LBE concepts, business plans, and partnership structures, including production committees organized as limited liability partnerships (LLPs). Partners contribute capital alongside their expertise and business capabilities, taking defined roles in building the venture.

How we help

  • LBE business concept
  • Business plan and risk assessment
  • Production committee and LLP formation
  • Partner roles and participation model
Discuss investment or a joint venture
10 For Funds & Consultancies Business due diligence for entertainment ventures.

When an acquisition or investment includes an entertainment business, we assess the market, competitors, demand, financial assumptions, experience quality, operations, permitting, safety, and risk. We bring quantitative analysis into a due diligence report prepared for the investment committee.

How we help

  • Market and competitor assessment
  • Demand estimation and business-plan validation
  • Experience, operations, safety, and risk assessment
  • Investment-committee due diligence report
Discuss due diligence
3 Core Strengths·What runs through all four domains
I

End-to-End Design

We turn places into destinations — and stay on until people actually come. Building something great and drawing a crowd are never separate jobs.

II

Permanent-Grade Entertainment

We build permanent entertainment to the standards of USJ and Oriental Land: technology, staging, and safety, woven into one high-caliber experience.

III

Global Creative Network

Our foundation is a global network we built ourselves. Taking ventures abroad and bringing the world's best creators to Japan — we are one of the few teams that actually moves in both directions.

Global Track Record

Direct ties to the world's front line

Alumni of USJ, Oriental Land (Tokyo Disney Resort), CyberAgent, and Mitsui & Co. 20+ years in location-based entertainment, five years in visitor-attraction consulting — and our own networks across the US, Korea, and the UK.

Immersive Theatre Experiential Cinema Live Spectacle Next-Gen Venue Global Theme Park

— Working relationships with the people behind the world's finest immersive theater, theme parks, and live entertainment. —