Creative direction, spatial design, technology, marketing, global partnerships. Many disciplines, one experience.
Executives
— Those who set the stage —
Hiroki Wasada 早田 裕樹
Founder & CEO
Drove attendance for Super Nintendo World at Universal Studios Japan. At a marketing consultancy, led concept development, pricing optimization, and demand forecasting for clients in finance, FMCG, and major real estate development. Founded NYX at the end of 2024.
Drove attendance for Super Nintendo World at Universal Studios Japan — leading the introduction of dynamic pricing, an inventory-maximization model for Express Passes, and a ticket-lineup overhaul informed by pricing research. At a marketing consultancy, served clients in finance, FMCG, and major real estate development, leading concept development, pricing optimization, financial modeling, and demand forecasting, alongside buzz-building campaigns that spanned live events and social media. He also works hands-on with generative AI — producing video, visuals, and copy at speed and helping organizations put AI to work. Graduated from Keio University. Founded NYX at the end of 2024.
Shoichiro Tsuno 津野 庄一郎
Chief Creative Officer, Board Director
One of Japan's foremost creators of live entertainment. Launched Halloween Horror Nights at Universal Studios Japan, dramatically lifting attendance in what had been the park's quiet autumn season.
One of Japan's foremost creators of live entertainment. Launched Halloween Horror Nights at Universal Studios Japan, dramatically lifting attendance in what had been the park's quiet autumn season. Joined the founding team of Immersive Fort Tokyo, overseeing creative across its full slate of productions, including "Sherlock Holmes." Co-created "Godzilla the Ride" at Seibuen Amusement Park with director Takashi Yamazaki — the first theme park ride ever to take the top prize in the short film category at the VFX-JAPAN Awards 2023. A multidisciplinary creator whose hands-on work spans scripts, music, film editing, costumes, and show sets.
Ken M Hirayama 平山 剣ミカエル
Executive Officer
Led brand marketing and digital communication strategy at Universal Studios Japan. After serving as CMO of CyberAgent's AmebaLIFE division, joined NYX as Executive Officer in July 2025.
Led brand marketing and digital communication strategy at Universal Studios Japan, pioneering influencer marketing ahead of the industry. As CMO of CyberAgent's AmebaLIFE division, he headed brand strategy for its media business before joining NYX as Executive Officer in July 2025. Graduate of the University of Denver's business school.
Core Team
— Those who compose the experience —
Hiroyuki Inoue 井上 裕之
Senior Creative Director
Began his career on the launch team of Cirque du Soleil's first resident theater outside North America.
Began his career on the launch team of Cirque du Soleil's first resident theater outside North America. At Tokyo Disney Resort, he realized stage effects long considered unfeasible in Japan because of regulatory differences with overseas markets. As Technical Director at Universal Studios Japan, he developed the first drone show at a Japanese theme park, co-authoring unmanned-flight protocols with Japan's Ministry of Land, Infrastructure, Transport and Tourism. He has produced a long list of events — Halloween Horror Nights and the Universal Countdown Party among them — spanning fire stunts, projection mapping, and large-scale stage machinery.
Juri Miou 三桜 じゅり
Creative Director
A multidisciplinary creator working across dance, music, and social media — 19 years of dance, more than one million followers, and over 460 million YouTube views.
A multidisciplinary creator working across dance, music, and social media. Dancing since age four — 19 years across hip-hop, breaking, and jazz. After performing in an idol group and a girls' band, she now creates primarily on YouTube, Instagram, and TikTok, with more than one million followers and over 460 million total YouTube views. She has performed as a backup dancer on Kohaku Uta Gassen, NHK's flagship New Year's Eve music show, and made her major-label debut as solo artist Juringle with the digital single "Colorful Emotion." She runs the entire pipeline herself — planning, shooting, editing, and channel operations — designing content backward from who it should reach and how it will spread. At NYX, she extends that communication craft into physical space, producing experiences that can only happen in person and engineering how word of them travels.
Sayaka Ichimura 市村 紗弥香
Creative Producer
Represented by Cent Force. While at Keio University, worked as an exclusive magazine model and earned national certifications as a weather forecaster and disaster-prevention specialist.
Represented by Cent Force. While at Keio University, she worked as an exclusive magazine model and earned national certifications as a weather forecaster and disaster-prevention specialist. She began her career as a weather presenter on NHK's "Shutoken Network" and Nippon TV's "news zero," and currently appears as a regular on Yomiuri TV's "Juutto!" and "News Zigzag." At NYX, she works as a creative producer, bringing a broadcaster's eye to publicity and event design — and handles real-world experience design end to end, including puzzle-solving events at aquariums.
Luna Sano 佐野 ルナ
Director of Global Partnerships
Born and raised in Los Angeles; bilingual and bicultural in Japanese and English. Studied neuroscience at UCLA, focusing on cognitive and behavioral neuroscience. Formerly of Goldman Sachs.
Born and raised in Los Angeles, and fully bilingual and bicultural in Japanese and English. At UCLA she studied neuroscience, researching decision-making, perception, and human behavior through the lens of cognitive and behavioral neuroscience. After graduating, she worked in global markets at Goldman Sachs and JPMorgan Chase. As Director of Global Partnerships at NYX, she bridges Japan, the US, and Europe — building international partnerships and connecting global entertainment ventures.
Advisors & Partners
— Those who guide the practice —
Mike Davis
Chair of Creative Advisory Board
Former Vice President at The Walt Disney Company and Senior Vice President at NBCUniversal.
Former Vice President at The Walt Disney Company and Senior Vice President at NBCUniversal. Across a career of more than 40 years at the world's top theme parks, he has crafted guest experiences and delivered live shows and events totaling over USD 1 billion. He has led cross-cultural productions for theme parks across Asia, including Universal Studios Japan and Universal Beijing Resort. As Chair of NYX's Creative Advisory Board, he advises across all creative work and leads policy relations through his distinctive global network.
Tetsuya Okamura 岡村 徹也
Advisor
A producer who builds new value and new ventures across entertainment, sports, tourism, and regional revitalization. Ghibli Park, where he serves as producer, opened in November 2022. He now leads regional revitalization projects across Japan.
Has planned and produced concerts by Japanese and international artists across rock, pop, classical, and jazz, along with art exhibitions and other events. Produced the opening programs of Oasis 21, the urban park in central Nagoya, and Tokugawaen, a traditional Japanese strolling garden. For Expo 2005 Aichi, he planned and produced "Ark of Awakening," the theme theater of the Mountain of Dreams pavilion directed by Mamoru Oshii, and served as the pavilion's theater director. In sports, he produced the Nagoya Women's Marathon and the Takahashi Naoko Cup Gifu Seiryu Half Marathon, and served as marketing advisor to the president of AIMS, the Association of International Marathons and Distance Races. Ghibli Park, where he serves as producer, opened in November 2022. He now leads regional revitalization projects across Japan.
Sol Song
Immersive Art Designer / External Partner
Founder of Moongate, a design studio partnered with NYX. As former Executive Art Director at Universal Studios Japan, led the design of major attractions and themed environments.
Founder of Moongate, a design studio partnered with NYX. As former Executive Art Director at Universal Studios Japan, led the design of large-scale attractions and themed environments. Previously held creative leadership roles at Walt Disney Imagineering and Thinkwell Group. Creator of original IPs including "World of Paper" and "Moon Art Grounds." Holds an MFA from the California Institute of the Arts (CalArts).
— Ἡγεμονία · Leadership —
Φιλία μία ψυχὴ ἐν δύο σώμασιν.
— Friendship: one soul dwelling in two bodies. (Aristotle) —
— Νύξ —
Hands of Night
— before form, there is intention —